8 Main Reasons for Having a Website
- Your customers and potential customers are already searching the Web
More and more people are using the Internet to research and purchase products and services. If you have no web site, you have no chance to compete.
- A website increases your credibility
Your website has a powerful impact on a potential customer's confidence in you. A professional design, well-written copy, helpful product information, and good contact info can tremendously increase trust in your company. It lets people know you're knowledgeable and up-to-date.
- Your competitors are probably already on the Web
Do you want to compete?
- Your web site will promote your business 24 hours a day, 7 days a week
Even when you're sleeping your web site can be working for you. You might be surprised how many research for products and services at the weekend and in the evening.
- Inexpensive way to provide information about your business
You can have pages and pages of information about your company and your products or services – in much more detail than you'd ever be able to pay for in more traditional media. If local sponsors were obtained they could off set the monthly fees to host the site.
- You can change the information on your website whenever you want
Have you ever been in the situation that your prices, your products or services or your address has changed, and your marketing material has become outdated over night?
With a web site, these problems are minimal and inexpensive. Changes are usually easily implemented.
- A website makes it easy for people to refer new customers to you
For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage referrals, because customers can simply send friends and business contacts to your site. Website addresses are easier to remember than phone numbers. Plus, giving people multiple ways of contacting you makes it more likely that they will do so.
A website is a powerful sales tool
Selling your products through an online store is often a great way to expand your business. Your website storefront costs a fraction of a brick and mortar store and can reach many more people local, national as well as international.
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